POP GIRL SUMMER CAMPAIGN BRANDING FOR @UMUSIC
Campaign Objective: To promote UMusic (Universal Music) Marquis Artists under the Pop Genre on Digital, Social, Website, DSP, & Print Outputs 
Branding: Cai Cruzada
Creative Direction: Cai Cruzada & Jung Lee
PRINT: BILLBOARDS IN TORONTO:  Edwin St., Queen & Richmond St., Edward St.
August 2024

DIGITAL ADS: SPOTIFY
UMUSIC.CA (Official Fan Merchandise Shop/Pop Genre)
D2C Social Posts: The POP GIRL SUMMER Fan Starter Pack
@UMusic (Official Instagram of Universal Music Canada)
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